However, some tried-and-true techniques like paper fliers or brochures can still go a long way. Here are a few ideas to get you thinking about promotional opportunities:.
The ultimate goal is supporting pet adoption. Adopting a pet is one way of doing that, but for those that may not be in the position to add a pet to their family, donations both time and money are a great way to lend support.
Raising money for a local shelter or rescue group can allow them to continue to provide the best possible care for the pets in their adoption program while they await a forever home. Close Main Navigation Menu.
Sign Up Log In. Hide Saved searches. Pick a date and location. Do your research and ensure your event date does not conflict with any other events in your area. Set a budget. Here are a few ideas to get you thinking about promotional opportunities: Take advantage of social media.
Use all the different platforms to reach the different crowds. Perhaps you can create an incentive program where sharing or retweeting messages earns you free entries into an event raffle. The more you can get others to spread your message for you, the easier your job will be. Many are already housebroken, and our older dogs are already through the cute-but-destructive puppy phase. Shelter events attract a number of people in your community, so if you plan on adopting during a pet adoption event be sure to come prepared in case you have to wait in lines.
We have pulled together a handful of helpful resources here to prepare you for your pet adoption day event. While the animals take center stage at pet adoption events, those who work behind the scenes, like Scholten, experience profound happiness. I can't imagine a more satisfying feeling in any profession. If you aren't able to adopt, there are many ways in which you can help match these pets with forever homes. Scholten says that at the Animal Foundation, they take an "all hands on deck" approach and recruit "an army of volunteers" for Clear The Shelters Day.
Animal lovers get to hang out with pets all day, giving shelter employees more time to spend with those looking to adopt and answer any questions they may have.
Volunteers make all the difference at big events by keeping the lines moving and keeping pets happy. Volunteering jobs might include things like helping walk the dogs, cleaning up cages or assisting shelter workers in running to get things like food or do laundry. Can't attend an event? Promote your local shelter by sharing photos of animals available for adoption. This helps potential adopters see all of the terrific animals waiting for them. When you adopt a shelter pet, you open up your heart and home to an animal in need and, in return, you receive unconditional love and a bond that lasts forever.
And the momentum created during animal adoption events encourages people who may be considering adoption, but haven't yet made the move, explains Scholten: "Some adopters need a special reason to make the commitment to adopt. The appeal of an adoption event can sometimes be the motivator people need. If you adopt a pet during a shelter event, share it on social media! Post a picture of you and your new furry family member with the hashtag ClearTheShelters.
Once your new pet is settled in, think about starting a social media account for your new friend to highlight how wonderful it is to share your life with a shelter pet. The fifth annual Clear The Shelters event takes place on August 17, To find a participating shelter, visit the campaign website and simply enter your zip code. Whether you're ready to adopt or just want to help out, taking part in these annual events is a way to spread joy by matching loving pets with loving homes.
Christine O'Brien is a writer, mom, and long-time cat parent whose two Russian Blues rule the house. Her work also appears in Care. Find and follow her on Instagram and Twitter brovelliobrien. Select Your Region. Facebook Twitter Pinterest Instagram Youtube. As used herein, denotes registered trademark status in the U. Your use of this site is subject to the terms of our Legal Statement.
About our Ads. Cookie Consent Tool. Belgium - Belgique. Brazil - Brasil. Canada English. Costa Rica. Croatia - Hrvatska. Train your event volunteers to help match potential adopters with dogs and cats who are up for adoption. Kincer says it's important to provide a break room to allow staff and volunteers relief from the chaos and crowds that come with a big event. The agency's break room is "well stocked with goodies, granola bars, fruit, coffee, soda, water, energy drinks and candy — whatever we feel will keep them going!
The festival-like atmosphere of the event attracted lots of families and included photo opportunities and fun giveaways for the kids, including temporary KCPP tattoos and KCPP cups that changed colors. The agency adopted out 33 pets in just four hours at the event. Jennifer Smith, a customer service supervisor for Austin Animal Center in Austin, TX, says the agency's music-themed Kittypalooza is its longest running and most successful mega adoption event.
She says her agency heavily markets the event during the weeks leading up to Kittypalooza and there is usually a crowd waiting at the doors before the doors open. Simmons says it's important to give your adopters a clear message about adoption policies and fees.
When her Greenville agency partnered with others for a mega adoption event, each agency had its own adoption review and approval methods as well as a wide range of adoption fees. Shrodes says before OK Humane had its "Pet Adoption Concierge" service, everyone was allowed to enter an adoption event at the same time.
Consider using a concierge strategy — or allow only a certain number of people into the event at a time. Some agencies have potential adopters take numbers to cut down on the confusion and prevent them from cutting in line.
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