Only clothing which is made from environmentally-friendly materials, uses natural resources responsibly, and does not hurt anyone in the process — can be considered sustainable fashion. The fast fashion phenomenon can give you new clothes every 6 months and at a fraction of the cost! Sustainable fashion gives these workers rights, including a decent living wage, safer working conditions, and less risk of being sexually assaulted. The middle-class around the world has grown considerably in the previous 20 years, and this has resulted in clothing production more than doubling to over billion items of clothing per year.
Sustainable fashion creates longer-lasting clothes of a higher quality, meaning that while they are more expensive initially, they will stay in your wardrobe for years. Even when they come to the end of their life, because they are made from recyclable material, they can be used again to create another product for future generations.
A change in the zeitgeist is needed, which, at the moment, looks to be happening as the younger generation grows into active consumers. Not only does this convey your message, but will show customers exactly what they will be contributing towards by shopping with you. Brands and retailers are finding they need to be a part of the bigger conversation as well as the solution, like the recent movement of both large and independent retailers finding innovative ways to raise money for the Australian wildfires.
Not only are acts like this morally good, but also good for business. If you already do sell sustainable clothing, make sure you label these clearly so that shoppers are aware.
For a comprehensive look at how to make your eCommerce store environmentally friendly, be sure to check out this blog post. The desire for sustainable fashion amongst consumers is much more than a passing trend. As more shoppers are actively spending more with ethical and sustainable retailers, making small steps in this direction is not something you should sleep on.
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They also introduced a responsibility edit, allowing users to filter and refine search results for sustainable garments. As professional women, we need to take responsibility for our daily choices. Commit to buying less, limit your outfits per day, and invest in pieces that last longer. Sport outfits that carry you throughout your busiest of days, from the board room to barre class.
Those of you who have project-based work know how long the days can be, and investing in staple workwear is becoming a priceless asset. Pay close attention to how brands use the term "transparency. Does the brand take initiatives with the fabrics used? There are small steps we can take each day to pave the path toward a more sustainable fashion future. Amanda Cotler is the Director of Operations for Accel Lifestyle, a revolutionary fitness apparel brand utilizing innovation, empowerment, and sustainability.
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