Frank Yuengling believed the Prohibition would not last long and brewing ''real'' beer would eventually be legal again. The challenge facing Yuengling was how to stay in business until that day arrived.
To survive Prohibition, Yuengling produced three different near-beers. The first was ''Yuengling Special'' -- their most popular near-beer brew. It was also during this period that Frank Yuengling constructed the Yuengling Dairy across the street from the brewery.
The dairy provided ice cream and other dairy products to customers in Schuylkill and surrounding counties until business declined and it was closed in In when the nation's breweries and disgruntled beer lovers finally won the fight against Prohibition, Yuengling introduced its symbolic Winner Beer, celebrating Prohibition's repeal, the brewery shipped a truck load of its popular brew to the White House to show their ''appreciation'' to President Roosevelt.
Soon after the repeal, Yuengling and Son embarked on an aggressive modernization program. Quite extensive, it included a new building for fermentation and storage, a new boiler house and brew house, as well as new loading facilities. Dohrman Yuengling. Business was slow in the 50's and 60's. A surge in the growth of national breweries and a decline in the local market threatened to break the brewery's long and proud record of continuous operation.
Richard Dick Yuengling, Jr. According to current president Dick Yuengling, ''It was the celebration of the Bicentennial that generated renewed interest in us.
Serving as president until , Richard Yuengling, Sr. After Richard, Sr. Known for his aggressiveness, and not wanting to be remembered as the Yuengling who presided over the demise of the family's long-held business, he reinvested most of the company's earnings in updated equipment.
He even included it in a political exchange with Canada. Chaos ensued. In , Yuengling hosted Eric Trump on a media-accompanied tour of the brewery. We need him in there.
Sincerely, A former customer of 17 years! Another, unrelated boycott occurred in , when a separate scandal alleged Yuengling was a union buster. In addition to its Pottsville brewery, Yuengling has two other facilities: one in nearby Mill Creek, Pa.
In , Yuengling introduced Golden Pilsner, its first year-round offering in 17 years. Sticking to its guns seems to work for Yuengling. More to come when that date arrives. Sarah Blaskovich , senior food reporter. Sarah writes about restaurants, bars and culture in Dallas. Follow sblaskovich and ask her what to do, where to eat or where to drink in your area. Subscribe to our foodie newsletter to get stories about restaurant openings, closings and where to eat next.
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